Search engines are ever-changing. You have to agree with me. Of course, everything in this world is constantly changing. Search engines change their algorithm to improve user experience. And there are many websites that get affected by it. If you want to keep your website steady in the search engine result, here are 7 SEO tips for ever-changing search engine algorithm:
1. Focus on copywriting
If you have problem in driving traffic to your website via the search engine, you should focus more on copywriting. It will increase the quality of your traffic. So, even though you get little traffic to your website, most of them will convert into sales. First of all, focus on the copywriting aspect of your content to increase conversion.
2. Focus on the value of your content, not keywords
Search engines are changing their algorithm because they want to give more value to their users. So, you have to follow their step. You have to increase the value that you give to your website visitors. Focus less on keywords, but focus more on value. In this way, you’re strengthening your place in the search engine result.
3. Avoid SEO clutters
Don’t do link building via comment spamming or similar unethical methods. They are SEO clutters. You have to understand that those links will not help you to raise your rank, but they may potentially lower your rank in the next algorithm update. Focus only on natural and high quality link building.
4. Revolutionize your website
If your website is getting affected badly by the latest search engine algorithm update, be prepared to revolutionize your website. Eliminate bad content, dead links, irrelevant links, and spam comments from your website. It’s time to make your website cleaner. If you have too many ads, you should eliminate those who aren’t profitable for you.
5. Start spreading your link to relevant websites only
You should start building link popularity for your website by spreading your link to relevant websites. Remember that the websites that are getting negatively affected by algorithm update are websites that are linked with irrelevant websites. So, stop irrelevant link building because it will only give bad effects to your website.
6. Start interlinking content
Create as many link wheels as possible and interlink your content across many websites and platforms. Create link wheels by incorporating article directories, free blogging platforms, Squidoo, Hub Pages, social media, and so on. You will effectively attract search engine traffic using this strategy.
7. Start building reputation on forums
Building reputation on forums related to your niche will give you more sales to your website. If you’re selling product on your website, you better start building reputation by participating on forums related to your niche. Not only it will increase your link popularity (if you place your link in your signature), it will also expand your business.
Those are some SEO tips that will help you to survive on the ever-changing search engine algorithm update. Now, you can’t easily fool the search engine anymore, so stop fooling them. Start building relationship with the search engine in the right way.
Hosting your site with a good host is also important if you want to be successful at internet marketing. The author contributes to http://WhoIsHostingThis.com where you can get some interesting tips to help you compare hosting.