Many famous entrepreneurs of today have faced failures at some point while building their business. No doubt that failing is a normal part of trade and commerce but most business men are unprepared to fail competently. Let’s take an example to understand this! Most business graduates are trained to do performance analysis, establish a big goal, and target directly towards it in a straight direction. However, what is not recognized is that intentional diversions on the way to achieve the goal are essential to overcome the probable shattering failures that can ruin one personally as well as financially. The lack of this recognition is the main reason why only 1 of every 10 businesses achieves the set goal.
In order to take diversions, a business owner needs to come up with different ideas and test them out in order to find the most feasible one. For testing any idea, you need to ask some rigorous questions. So, here are those key queries in order to evaluate a business idea.
Will it be Helpful to My Customers?
It may seem that a product or service ideal is quite beneficial for you but the same needs to be also beneficial to your customers. You will need to find out whether this idea can get you a clear customer base, whether it will help resolve any customer problem, or whether it will be able to meet the needs of existing customers. If the answer to any one of these queries is yes, you can go ahead with the idea. You can take the benefit of Internet surveys for making a psychological analysis of your customers to get an insight. This is where comprehending and segmenting your base is essential.
What it Will Substitute and How Essential this is?
Irrespective of the idea you have, it is surely going to replace a product or service that is selling well in the market. So, it makes sense to find out what makes your new idea so strong that it can easily substitute what’s already performing well in the market. While doing so, you need to keep in mind that your hunt is not only restricted to products that have a similar objectives or uses. In fact, you should also consider the spending habits of customers and how to get them to buy your new ideal instead of what they are currently buying.
How Can I Make This Idea Work?
In simple terms, you need to find out the assets that you will need, may be in terms of more space, tools, workforce, and computers. You will have to prepare a list of all these assets. Next, you need to see whether you can get all these main resources without investing much time and money. You must also sincerely assess whether you are capable of converting your idea into a real, efficient business with the help of desired skills. In case your idea needs advanced skills or professional expertise that you lack, consider looking for professionals in those areas for filling those gaps. Remember, getting an idea and making it happen are totally different activities.
How Can I Convince My Team for this New Idea?
This simply means to find out the ways of demonstrating this idea to others. What it means is that you need to first ensure that your idea is more and more visible to others. This will give you a chance make drawings, outlines, or a prototype of your idea. After all, this is an ideal way to make your team understand what you are thinking. The more easily you put forth your idea in front of others, the more will be the footing in it!
Bio: Steven Criley is a blogger who loves to write on diverse topics related to business and technology. He spends much of his time in researching about the famous business tycoons such as William Lauder and Charles Phillips or about new gadgets such as iPhone 5 and Nokia Lumia.