While content marketing is not a new concept, there have been several developments and improvements that make this type of marketing strategy a major aspect of any business. Creating, publishing, and posting high quality, reliable, accurate and fresh information can easily attract consumers, making them want to know more about the party responsible for such content. In more recent years, there have only been a few companies that have taken this marketing tactic to the next level through the use of digital platforms.
There are many benefits that a branded mobile content app will allow you to experience and enjoy. Not only will you be able to provide consumers what they need; you will also be able to strengthen your brand and establish the leadership potential of your business. If you are still wary of whether or not this particular type of technology is a worthy investment or not, take a look at the following benefits.
Encourage Consumers to Deeply be Engaged with your Content
While a superbly responsive design delivers huge benefits to marketers out there, an outstanding mobile reading experience can be so much more than just simply making the content fit on a much smaller screen than that of a computer or a laptop. Always keep in mind that mobile devices are new mediums, so being able to create custom methods for readers to interact with your particular content is extremely crucial. This will allow you to encourage readers to be more deeply engaged with your content.
When your business has a custom mobile app, you will be able to give your readers a chance to have a much better and enjoyable experience. This will also result in them wanting to view more pages. In addition, with a custom mobile program, readers will yearn to spend more time reading and taking in your content compared to visiting websites that were created with focus only on click and scroll.
Display Well-Though Of Ads and Incorporate Calls to Action
A branded mobile content app has the ability to naturally show full-screen advertisements as well as call to action options. Since these allow you to incorporate these features without overtly showing off or hard selling, you do not have to worry about pushing your readers too much to buy your products or to enlist your services. In addition, you also do not have to worry about interrupting the enjoyable experience of the users.
Deliver Dynamic and Fresh Content Sought After and Craved by Consumers
According to a recent Fourth Source survey (http://www.fourthsource.com/general/key-branded-content-trends-for-2012-7410 ) done last year, more than 70 percent of the respondents stated that they would choose to download a free app from a brand rather than a paid, non-branded program. This statistic shows the value of and the impact that branded content has on consumers. It also demonstrates how brands influence the need and the interest of consumers. In a nutshell, consumers tend to be more content, satisfied, and satiated with dynamic, fresh, unique, and relevant content that is associated with a brand.
So if you are a business owner, now is the time for you to consider having a branded mobile content app developed for your organization. With the number of smart phone users continuously increasing day by day, this is a project that you should already spend time and effort planning and putting together. While you may be preparing for other investments such as a obtaining a solid telecoms platform like the RingCentral business phone system or enlisting the services of a highly reliable SEO company, you should not disregard the benefits that a branded mobile content app development can bring you.