Using display stands to advertise a business is a great way to get ahead of your competition. You can use a stand at various events and exhibitions, as well as at conferences and it is a simple yet really productive way to showcase your business. Boosting your revenue is something that all business owners need to do on a regular basis and always finding new ways to market your company is vital. However, there are some tried and tested methods to advertising a company that never seem to fail and having a display stand at an event is one of them.
Here are some ideas about what you can include on a display stand:
- A list of your services or products
- Details about how they can benefit from using your company
- Information about how well established and reliable you are
- Details about your team of staff
- Information about your rates
You might also want to create a stall that has a table next to the stand where potential new customers can collect everything from business cards through to brochures. Good exhibition stands will take time to put together properly and you will need to ensure that your stand features everything that it should to be appealing to new clients.
How To Set Up A Stand
Here are some ideas about the different items you can use in and around your stand:
- Stand up banners
- Tables
- Display boards
- Hanging banners
- Posters
- Marketing materials
Your stand will need to be colourful to catch people’s eyes but not overpowering, so you will need to find a good balance. You will also need to work out how many members of staff you will need to use to man the stand in order to ensure potential new clients don’t have to wait too long to speak to someone should they have any questions.
It is important to ensure that the staff you use appear and act professional, as they will be representing your brand. Your stand can be set up at a specialist exhibition and you will need to do some research to ensure that you are attending an event that is relevant to your business.
Different Types Of Stands
Once you have decided exactly what you want to include on your stand, you can then choose a style and design that will work for you.
Here are some of the most popular:
- Pop up stands
- Stands with background images and graphics
- Fabric display stands
- Modular exhibition stands
- Linear display kits
Lots of companies will choose to invest in a fabric display stand as they are not only lightweight but they are also great if you are short of space, as they boast a slim line design. Anyone on a tight budget can use a simple pop up stand and it is important to find a stand that will suit your needs as well as your budget the next time you attend an exhibition.