Promotional printing has been an important part of marketing and advertising for many years now. However, there is a lot more competition out there these days than there ever was before, so you have to put some extra thought into all of your promotional printed materials in order to make sure that they are as effective as possible.
Do Something Different
One of the best ways to give your promotional printing an extra “wow” factor that your competition doesn’t have is to do things different. If others in your area are printing out flyers, consider printing out large posters. If competitors are passing out caps with their logo printed on them, consider printing out sweatshirts or T-shirts. There is no reason to copy what others are doing. Instead, use their ideas to come up with even better ideas that will stand out.
Make Sure to Incorporate Your Brand
It is essential to incorporate your brand into any promotional products that you have printed. Not only should you incorporate your company’s name, but you should also consider adding your logo so that people will recognise it. Leaving out your company’s branding can make it difficult for people to make the connection when they see your promotional materials.
Use Colours That Stand Out
One of the easiest and most exciting ways to make your promotional printing stand out is to use bright, vibrant and unexpected colours that catch a lot of attention. Humans are visual creatures, and even adults find colourful items to be far more eye-catching and appealing.
Put Thought Into Your Words
Whether you are placing a short yet catchy slogan or a longer bit of text on your promotional materials, it is important that you put an extra bit of thought and consideration into this text. Spend a bit of extra time making sure that your words are exciting and encourage action, and make sure that any humourous references will not be found offensive by anyone. Also, check and double check your grammar and spelling to make sure that your printed material comes out as professional as possible.
Make it Easy to Follow and Understand
Whether your promotional material is a flyer or a T-shirt, it is essential that you make it easy to follow and understand. In many cases, people will only give your promotional materials a passing glance, so you want to make sure that they get the gist of your message quickly and easily.
Cut Costs
Although you might be tempted to spend as much as your budget will allow in order to get the most expensive promotional printing services, doing so isn’t always the best idea. If you spend a lot of money on one promotional printing project, you won’t have any money left to spend on other projects. There are affordable promotional printing companies out there, and there are projects that you can choose that will cost less than others while still being incredibly effective. By cutting costs on one project, you can create other projects, allowing you to expand your advertising and to potentially bring in more business.
Kerstin has a strong passion in graphic design. In between pinning her favourite graphics on Pinterest, she works with her clients on marketing projects in a promotional printing company based in Sydney.