There are more than 100 million people using smartphones in the United States alone and if you have a business, trying to come up with the best mobile marketing solutions for your product or service can be very confusing. Which kind of marketing do you use? You have mobile marketing campaigns, mobile displays, mobile searches and even in-app ads. You need to figure out which kind of option to use and you need to know that your company’s message is reaching the right audience.
Mobile marketing is all about ease and it’s easy to reach a wide audience these days because the majority of people use smartphones and tablets daily. But which mobile marketing solutions are the best?
Sometimes, as antiquated as it may seem these days, email is more than likely the best option to spread the word about your product and is seen as the #1 app on smartphones and tablets. With email, marketing campaigns are seamlessly integrated into the content that a customer already has signed up for so it’s not intrusive and they’re usually eager to read the content. Plus, email is also accessible through home computers so combined with smartphones and tablets, people can read about your product whenever and wherever they choose.
There are a lot of times when advertising messages seem intrusive and are viewed as an annoyance to some people. Companies can come up with strategies to ensure that your ads aren’t meddlesome. Sometimes ads are seen either at the beginning or at the end of a game you may have downloaded onto your mobile phone or tablet. Or they can be seen at the top of a third party social media app.
With mobile advertising and marketing sometimes having a simple ad is the best way to go. The old saying goes, “A picture is worth a thousand words.” And in some cases, a picture could be worth a thousand (or more) clicks. Since so much of mobile marketing relies on fewer words and more on visual aids, make sure your product’s photo is clear and that the target audience knows what you’re selling. Of course, if your product is new to the market, it is always best to have a clear description of what it is and how it functions. Once your company and product are more established, the “less is more” concept would be a better choice.
Another great mobile marketing solution is the use of mobile apps. Using an app will get your company’s message out to a large spectrum of people, more importantly, potential customers. Now, obviously this sort of solution is intended more for established brands and companies but if you play your cards right and you make enough revenue, you could develop an app and get the word out about your product/services to millions of people at the same time.
The key is to research and figure out which options are best for you and your company. To learn more when it comes to determining the best mobile marketing solutions, visit LiveIntent.
Stacey Gotsulias writes for a variety of blogs and websites.