With the rise of the internet and social media marketing, many businesses believe that physical signage is a waste of time and money. Why spend valuable money on creating physical signs when you can design and implement digital signs online? This is a common mistake made by many businesses, and here’s why.
Establishing trust
When customers or clients visit a bricks and mortar retail store or an office, the physical signage is the first thing they’ll look for. Having this kind of signage present doesn’t just look good – it inspires trust as well. Building a trusting relationship with new customers is one of the most important things you can do, and retail signage is one of the first things that shows a customer that a business can be trusted. Can you really afford to look unprofessional?
Brand enforcement
Most business owners already know the importance of building a brand. You want your brand to be recognizable to customers, so they’ll become reliant on an image that represents a trustworthy and quality product. Your signage will go a long way towards helping the business build its brand. The more your customers see your logos, taglines and images, the more recognizable the business becomes. You can find some top tips on branding with signage here – https://www.entrepreneur.com/article/233961.
Maintaining flow
Doesn’t it look great when a business’s signage matches perfectly with all other marketing materials? Although physical signage may be thought of as a separate part of the marketing plan, it’s important to have continuity with anything that advertises the business. That’s why it’s always a good idea to use the same company for all of your signage, whether it’s digital or physical. Take a look at how it’s done here – https://moodmedia.co.uk/digital-signage-solutions/.
Maximising business
Arguably, the most important reason to invest in the business is maximizing sales. Signage is a fantastic way of catching your customers’ eye. Bright colours, engaging images, target words – they’re all used on signage to pull in your target audience. And they work! For example, what would be the point in a retail store having a seasonal sale if no-one knew about it? Sale signage is what increases footfall and gets money in the tills.
No matter how you use signage for your business, it’s obvious that signage is an integral part of creating success.